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GOTCHA
In 1978, pro surfer Michael Tomson and Joel Cooper launched Gotcha, selling swim trunks from a garage in Laguna Beach, California. By 1982, Gotcha was a household name to surfers around the world, establishing itself as one of the authentic, original surf brands. Gotcha has since extended to the extreme sports community and has been successful all over the world.
“ The bottom line is we created a culture at Gotcha, a culture of
adventure and experimentation. We took chances and we made good on them. We were not afraid.”
Michael Tomson
BRAND DNA
It’s all about attitude!
Gotcha represents the irreverent
nature of action sports. It celebrates
the outdoors and goes beyond sport
to serve the lifestyle of those who
run toward adventure.
If you don’t surf, don’t start.
Leading | Authentic |Rebellious | Original
BANANA WAX
HOW IT ALL BEGAN…
BANANA WAX
It all started with the idea of making a paraffin with a more effective formula…
In 2000, a long time later we reached the expected result, producing one of the best paraffins for surfing in the world.
Over these years we are always improving our products, looking for new technologies and improving our formula every day. Our Paraffins are present on the national and international scene. Banana Wax is the paraffin used by the 2015 Surfing World Champion, Adriano de Souza, our champion uses it because he knows he can trust the quality of the product when he needs it most.
